Profit doesn’t equal cash.

You can be “profitable” on paper and still feel constantly stressed, behind, or unsure. That disconnect is one of the biggest reasons founders lose confidence with their finances.

This is one of the core ideas explored in Finance Made Simple — not with jargon, but with real clarity.

Understanding money shouldn’t make you feel small.

Finance Made Simple

The Founder’s Workbook Companion

By Elaine Walker

Running a business is challenging enough — your finances shouldn’t make it harder.

Finance Made Simple: The Founder’s Workbook Companion is designed to help business owners move from understanding their finances to applying them calmly and confidently.